Why Stand Up Pouches Are the Best Packaging for E-Commerce

Packaging as Part of Brand Identity

If you ever sit down and think about what makes an unforgettable brand, you will have plenty of topics to discuss. You can ponder the history and longevity of the product, consider the connection between quality and price, or even imagine the entire sales process - from manufacturing to the final purchase.

And yet, when you think about that product, what always lands in front of you is the way you see it on the store shelf - there, in the pristine and marketable packaging. It looks the most enticing, calling out and luring the customer to take a look, to even consider choosing it from the sea of other merchandise.

Packaging That Works Harder Than Design

Brands utilise their packaging in many ways in order to catch your eye in the shop, to get you interested and even excited to check it out. But as you know, it’s not just flashy design that’s important when you choose packaging.

It is much more than just an advertisement on a shelf. You have to consider its shape, volume, durability and ease of transportation. You also have to think about how easy it is to promote, to move around, or to store for a prolonged time. These factors will vary greatly depending on the type of product you’re offering.

From Store Shelves to E-Commerce

We are not only talking about traditional, localised ways of selling your items anymore. E-commerce is a completely different beast compared to a normal shop, in more ways than one.

Let’s begin with the obvious - advertising! Online, you can easily fit detailed descriptions and product information on your website, showing your potential customers exactly what you want them to know. You can also post multiple product images to highlight features and show off your merchandise.

Because of that, packaging plays a different role in e-commerce. It is not only about catching the eye but also about working practically behind the scenes.

Storage and Transportation in Online Sales

As your internet store grows, you will soon realise that one of the most important factors is storage and transportation.

Your items must be easy to move, whether sold individually or in bulk. It is vital to pick packaging that can be stored together efficiently, packed quickly and shipped without damage.

That’s why stand up pouches are a fantastic solution:

• They can be stored in stacks without crushing merchandise.
• They are lightweight, reducing shipping and handling costs.
• They make product differentiation easier - multiple SKUs can be organised by size, print or colour.

These advantages apply not only to storage but also to transport. As goods move between manufacturers, warehouses and customers, packaging helps cut costs without lowering quality. Choosing the right pouch is a smart place to start.

Eco-Friendly Packaging for Online Businesses

Another important consideration is the statement or mission your brand represents. Being eco-friendly is not just about social media campaigns or responsibly sourced ingredients. Truly green companies prepare every step of their sales process with the environment in mind.

That’s why we offer a wide selection of eco-positive stand up pouches and bags to help you achieve that goal.

• They are fully biodegradable or compostable.
• They are designed with reusability in mind, meaning customers don’t have to throw them away immediately.
• Their design also helps reduce energy use in transport and manufacturing, lowering the strain on the environment.

If you decide to utilise eco-friendly solutions, you not only protect the planet but also strengthen your brand’s values and attract eco-conscious consumers.

Why Zip Lock Closures Are a Game Changer

Finally, let’s be honest - it always comes down to the quality of your product. And there is nothing worse than storing a great product in packaging that doesn’t perform.

Bulky, rough or flimsy packaging is not only unattractive - it’s impractical. That’s why we hold a simple philosophy in our design process: packaging should be functional, reliable and user-friendly.

One of the best examples of this is the zip lock closure. A very simple addition, but one that makes a huge difference:

• It allows your pouch to be opened and closed multiple times.
• It keeps contents fresh by blocking air and moisture.
• It works especially well for aromatic products like teas and coffees.
• It makes snacks, nuts or cookies travel-friendly, without the worry of crumbling.
• By using long-lasting materials, these pouches can also be reused, making them more eco-positive.

Choosing Packaging for E-Commerce

As you can see, there are many facets to choosing good packaging for your products. It is not as simple as saying “brown paper bag, because we want a rustic style”. That approach would overlook many obvious - and not so obvious - challenges that come with e-commerce.

Packaging for online businesses must:

• Protect the product during storage and transport.
• Be lightweight and compact to reduce shipping costs.
• Offer branding opportunities to differentiate your products.
• Support sustainability goals that matter to today’s consumers.

We hope this guide helps you notice, diagnose and solve these challenges. Whatever you want to sell, there is definitely a perfect packaging solution for your brand. You only need to think it through.

Dress Your Product with Jamo

At Jamo Solutions we specialise in stand up pouches that work perfectly for both retail and e-commerce.

✨ With Jamo you can:

• Choose from a wide range of biodegradable, recyclable, kraft, aluminium or fully printed pouches.
• Get custom printed pouches from just 100 pieces, in a week or less (on selected packaging).

👉 Contact us today and discover how stand up pouches can transform your e-commerce packaging!