What and How to Pack Tea, Coffee, Sweets and More

Designing the Perfect Packaging

Designing and launching a new product is a long journey - from the first idea and prototype to calculating costs, manufacturing, promotion and transport. Every step requires focus and attention to detail, and packaging is no exception. It’s tempting to take shortcuts, but choosing the right packaging is a decision that can greatly influence the success of your brand.

Making a Great First Impression

Let’s be honest: people do judge books by their covers, and the same is true for products. Packaging is often the first thing consumers see, and it can decide whether your item gets picked up or ignored.

There is no single “golden rule” for creating memorable packaging. Pre-made snacks or products for younger customers may benefit from colourful, bold designs. On the other hand, natural and rustic foods like dried fruit, oats or home-style cookies are often best presented in kraft paper bags.

For aromatic products like tea and coffee, resealable stand up pouches are ideal. They not only preserve aroma and freshness but also offer the convenience of multiple use, which modern consumers expect.

Come for the Looks, Stay for the Usefulness

Good packaging should never be only attractive or only functional - it needs to be both. Nobody enjoys buying a high-quality product that comes in flimsy packaging which rips or wrinkles at the first touch. At the same time, packaging that is too rigid can be impractical.

The right solution depends on the product itself:

• Vacuum pouches for meat, cheese or fish.
• Flat heat-sealed pouches for crisps, chips, seeds or spices.
• Spout pouches for liquids like juices or sauces.
• Zip lock stand up pouches for tea, coffee and other aromatic goods.

There is no such thing as one “perfect pouch” - but there is always one that is perfect for your specific product.

Many Aspects of Storing and Protecting Products

When selecting packaging, consider more than just looks. Functionality and product safety are crucial:

• Food products: Always ensure the pouch is food-grade.
• Cosmetics: Check compatibility so creams, soaps or oils do not react with the inner layer. UV or thermal protection may also be needed.
• Liquids: Use spout pouches and verify if viscosity is suitable. Very thick substances, like molasses, may require larger openings.
• Transport & storage: Lightweight yet durable materials reduce damage during handling and shipping.

Each factor - from production to storage, from transportation to consumer use - contributes to the overall success of your brand. Packaging is not just a cover, but a strategic decision that protects, promotes and elevates your product.

Eco-Friendly Choices Matter

Today’s consumers increasingly expect brands to demonstrate care for the environment. Choosing biodegradable or recyclable stand up pouches not only helps reduce waste but also builds positive associations with your brand.

For example:

• Organic tea or coffee producers often prefer kraft pouches with compostable linings, reinforcing their natural and eco-friendly positioning.
• Health food brands highlight their sustainability values by choosing recyclable or biodegradable bags.

Eco-conscious packaging is more than a trend - it’s quickly becoming a standard that strengthens customer loyalty.

Packaging as Part of the Customer Experience

In the age of social media, packaging plays an important role in customer experience. Unboxing has become part of the product journey, especially in e-commerce. A well-designed pouch creates a “wow factor”, making your product more memorable and even shareable online.

Details like matte or glossy finishes, custom prints, or clever zip closures can transform packaging into something that feels premium and engaging. Customers are more likely to recommend and repurchase products that provide not only great taste or quality but also a satisfying packaging experience.

Real-World Examples

Different industries use packaging strategically to tell their story:

• Artisanal coffee roasters often choose printed kraft pouches to emphasise authenticity and craftsmanship.
• Premium tea brands lean towards metallic or matte finishes to create an exclusive feel.
• Snack and health food producers favour bright, colourful pouches that pop on the shelf and appeal to younger audiences.

Each choice communicates brand identity and influences how consumers perceive the product.

Dress Your Product with Jamo

Looking for the perfect packaging for your tea, coffee, snacks, cosmetics or handmade products? At Jamo Solutions we help brands choose stand up pouches that combine durability, style and functionality.

✨ With Jamo you can:

• Order custom printing for a unique branded look from just 100 pieces.
• Choose from a wide range of food-grade, recyclable and biodegradable materials.
• Get fast delivery - custom printed pouches in a week or less (on selected packaging).

👉 Contact us today and let’s find the packaging that fits your product best!