Why direct print on pouch is better than traditional labelling?
In the highly competitive market of product packaging, the choice between traditional label sticking and the innovative approach of direct print on pouch has become a critical decision for brands. The allure of custom pouches, particularly custom stand up pouches, is undeniable. Yet, the method by which these pouches display their branding and information significantly impacts their effectiveness and appeal. This blog explores the superiority of print on pouch over traditional label applications, delving into the benefits that make this method a game-changer for businesses.
Advantages of print on pouch over traditional labelling:
✅ Professional Appeal: Ensures quality and sophistication, crucial for making a strong first impression.
✅ Efficiency Boost: Accelerates production by eliminating separate label printing and application, especially for complex designs.
✅ Labour Savings: Frees up employee time from tedious label sticking, redirecting efforts to more productive activities.
✅ Consistent Branding: Guarantees uniformity across all pouches, reinforcing brand recognition.
✅ Cost Reduction: Offers long-term savings by reducing material and labour costs, despite higher initial investment.
✅ Simplified Packaging: Addresses challenges of unique designs, like stand-up pouches with windows, by integrating design and information into one print.
✅ Eco-Friendly: Reduces waste and promotes cleaner production, aligning with sustainability goals.
✅ Small Business Friendly: Low minimum orders enable small businesses to compete with larger ones, enhancing product presentation and visibility.
Advantages of print on pouch over traditional labelling
✔ Printed stand up pouches: professionalism that speaks volumes
Print on pouch offers a seamless integration of design and packaging that speaks volumes about a brand's professionalism. Unlike labels that may peel off or wrinkle, giving a less than desirable appearance, the print on pouch method ensures that every inch of the custom printed pouches exudes quality and sophistication. This is particularly vital for products in custom ziplock bags and personalised ziplock bags, where the first impression can make or break consumer interest.
✔ Print on pouch services: efficiency in execution
The speed of print on pouch services compared to the traditional process of printing labels and then applying them is something that should be considered as well. It relates especially to window stand up pouches (read on the article to find out more).
The traditional process of label application, involving the separate printing of labels followed by their manual application to each pouch, adds unnecessary steps and delays to the packaging process. In contrast, print on pouch, by integrating the printing directly onto the packaging, significantly accelerates the production cycle. This streamlined approach not only speeds up time to market but also minimizes the potential for bottlenecks during packaging, offering a stark contrast to the slower, more labour-intensive process of applying labels.
➡️ The print on pouch service is faster because it eliminates the need to separately print and then apply labels.
✔ Printing on pouches: labour and time savings
Directly related to efficiency is the significant savings in labour and time. Companies no longer need to allocate valuable employee hours to the tedious task of label sticking. This can be especially cumbersome for products requiring custom printed stand up pouches with multiple labels, such as stand up pouches with window. The shift to print on pouch means that these resources can be redirected towards more productive activities, enhancing overall operational efficiency.
✔ Print on pouches: convenience and consistency
The convenience of print on pouch extends beyond production to include the consistency it offers in branding. With labels, there's always the risk of misalignment or variability in placement. Direct printing, however, guarantees that every pouch from custom printed zip lock bags to other printed pouches maintains uniformity, reinforcing brand recognition and trust among consumers.
✔ Print on pouch: cost-effectiveness over time
While the initial investment in print on pouch technology might be higher than that for labels, the long-term savings are substantial. By eliminating the need for label production and application, companies reduce both material and labour costs. Furthermore, the efficiency gains in production processes ensure that custom printed pouches, including those with specific requirements like custom printed stand up pouches with window are more cost-effective in the long run.
✔ Labelling vs printing: addressing packaging limitations
An important aspect to consider is the limitations of traditional packaging methods, particularly for unique packaging designs such as stand up pouches with window. The requirement to apply multiple labels to these designs introduces significant complications to both the packaging process and inventory management. A case study highlighting these challenges showed that three separate labels were required to complete customisation of stand up pouch with window - thereby exacerbating the complexity of inventory and application processes.
This complexity is not just a matter of additional labour; it extends to the management and storage of these labels, necessitating meticulous tracking of different label types for the same product, ensuring adequate quantities are maintained, and managing their storage and accessibility efficiently for the packaging operations. Contrastingly, the print on pouch method presents an elegant solution to these issues, seamlessly integrating all necessary information and branding into a single, cohesive design directly on the packaging. This approach not only eliminates the need for multiple labels but also significantly reduces inventory complexity and streamlines operations, demonstrating a clear advantage over traditional labelling methods by simplifying the entire packaging process.
➡️ Print on pouch elegantly circumvents these issues, allowing for a single, cohesive design that accommodates all necessary information and branding without the need for multiple labels.
✔ Print on pouch vs applying stickers: environmental considerations
Lastly, the environmental impact of packaging choices cannot be ignored. Label application generates waste, not just in the form of excess materials but also through the backing paper and adhesive residues. Print on pouch presents a more sustainable option, reducing waste and promoting a cleaner production process. For brands committed to environmental stewardship, this aspect of print on pouch aligns with broader sustainability goals.
The transition to print on pouch represents not just an evolution in packaging technology but a strategic advantage for brands. From custom pouches to personalised ziplock bags, the benefits of direct printing — professionalism, efficiency, cost savings, and environmental responsibility — are undeniable.
As companies strive to distinguish their products in a crowded marketplace, printing on pouches offers a compelling solution that enhances brand value and consumer engagement. With its myriad advantages, it's clear why print on pouch is becoming the preferred choice for brands looking to make a lasting impression.
➡️ Especially for small businesses…
✔ Custom printed stand up pouches – low minimum
Understanding the challenges small businesses face in acquiring custom packaging, we've tailored our services to be exceptionally accommodating. We understand that not every enterprise can commit to large orders of packaging, especially when they are just starting out or operating on a smaller scale.
This insight led us to offer custom printed stand up pouches with a low minimum order quantity, starting at just 100 pieces. Our goal is to empower smaller businesses by providing them with the opportunity to have their very own branded pouches, without the need for large-scale investments. This initiative is designed to level the playing field, allowing small businesses to compete with larger counterparts by enhancing their product presentation and brand visibility.
Enjoy our low minimum order quantity for custom printed stand up pouches!
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