Why packaging is important when selling the product? In today's dynamically changing retail market (including the e-commerce sector), the first impression can be crucial to a product's success.
Consumers often 'buy with their eyes', making their choice within a few seconds. In this brief moment, the packaging becomes not just protection for the product, but primarily its first seller. Packaging that stands out, is functional, and aesthetically pleasing can catch the eye, build the brand and trust, thereby increasing sales.
Why packaging is important - branding
Packaging is the first seller of a product! But how do you choose the right packaging to increase sales and customer satisfaction?
First and foremost, packaging must protect your product appropriately. It is also beneficial if the packaging is functional – for instance, it should stand out to be space-efficient and present the product effectively, and have the ability to be reclosed to ensure the freshness of the product.
Furthermore, the product packaging design (branding, the personalisation of the packaging) – is very important. Keep reading to discover more!
Why stand up pouch packaging is important for your brand
Among the variety of packaging types, particularly interesting and rapidly developing is the category of stand up pouches. These flexible bags, which can stand upright on the shelf thanks to their unique construction, not only optimise space usage but also offer excellent opportunities for functional solutions in packaging design.
Traditional stand up pouches with zip lock also provide ease of use by extending freshness of the product that consumers love. Moreover, stand up pouches offer great customisation opportunities (using, for example, digital printing techniques – read more about custom printed stand-up pouches here.
What can you package in a stand up pouch?
You can package almost anything in a stand-up pouch! Stand up pouches have found widespread use in many industries thanks to their functionality and aesthetics. Their practicality is valued not only in the food industry but also in the cosmetics, pharmaceutical, and many other sectors.
Stand-up pouches are the packaging most often chosen by manufacturers for selling products in high street shops as well as through e-commerce businesses. Stand up pouches for coffee, fully biodegradable stand up pouches packaging for organic produce or eco-food, sweets, handmade products, stand up pouches for gardening (e.g. seeds, bulbs, or even biodegradable stand up pouches for tomato seedlings).
No matter what your product is, a stand-up pouch tailored to your needs will always be important and a perfect choice as your product packaging!
Food products - why packaging is important
One of the most common uses of stand-up pouches is for packaging food products. Thanks to their airtight closure, products such as smoothies, snacks, ready meals, protein supplements, and pet food are protected from spoilage, retaining freshness for longer.
The ziplock is particularly effective in cases where consumers expect easy and multiple accesses to the product. For instance, snacks, thanks to the zip lock closure, can be easily opened and closed, which prevents spoilage and maintains freshness.
Stand up pouches (especially biodegradable or recyclable stand up pouches) are also ideal for packing organic food, which meets the growing consumer demand for healthy and natural products. Additionally, such a choice supports environmental protection which is also important when choosing packaging for your product.
Pharmaceutical Products - why packaging is important
Stand up pouches are also used in the pharmaceutical industry, especially for packaging dietary supplements, powders, and other forms of medications that require perfect protection against moisture and air.
High barrier stand up pouches with zip lock (especially with EVOH layer) help maintain the appropriate conditions for storing products, which is crucial for preserving their effectiveness and safety of use.
Stand up pouches – advantages that help your product stand out in the market
✅ Unique Design: A packaging that can independently stand upright increases visibility on the store shelf. The stand-up pouch is primarily effective in the food industry as the ideal packaging for healthy food, nuts, seeds, breakfast cereals, granola, and premium handmade products. A stand up pouch with a ziplock also works well for packaging loose products (e.g., baby cereal, flour, table salt, or bath salts).
✅ Functionality and Convenience: Airtight closure in stand up pouches with ziplock helps maintain product freshness for longer. This is especially valued for products that require frequent opening and closing (e.g., healthy snacks for children, spices, coffee, supplements, teas, herbs, freeze-dried fruits, dried fruits, pet food).
✅ Custom Printed Stand Up Pouches: Proper product packaging design plays a huge role in brand recognition by consumers. This applies not only to the food industry but also to the cosmetics industry and others. Regardless of industries, custom printed stand up pouches will be particularly important for small businesses and crafts (home-made or handmade products).
✅ Building Customer Trust and Loyalty: High-quality packaging and attractive design are very important – they build customers' trust in the brand. Every company from every industry (including e-commerce) will be delighted with the results that product packaging design (packaging personalisation) brings!
✅ Optimal Space Utilisation: Flexible packaging takes up less space, allowing for more efficient space management in retail outlets, warehouses, houses and transport (shipping). Consumers often appreciate space optimisation, especially for food packaging (such as spices, flour, rice, pasta, nuts, seeds, protein supplements, and breakfast cereals).
✅ Lower Costs of Transport and Shipping: Stand up pouches are lighter and more compact compared to traditional packaging types like glass, rigid plastic, or cardboard. The lower weight and volume of stand up pouches are especially important for e-commerce businesses, including those in the food, cosmetics, small electronics, and supplement industries (in the form of tablets, capsules, or powders), among many others.
Lower weight and compact size are also significantly important while on the go, e.g. hiking, trekking glamping or camping!
✅ Support for Ecological Values: Using biodegradable or recyclable materials emphasises a brand's care for the environment. This is especially important for healthy, organic and homemade products.
✅ Versatility of Uses: Ideal for various products from food to cosmetics to protein supplements, pharmaceutical products, screws, nails...
If you are not sure what type of stand up pouch is the best for your product - contact us – we can pack almost anything!
Why packaging is important: the role of stand up pouch packaging in product sales
Stand up pouch packaging plays an increasingly crucial role in product sales, attracting consumer attention. Their unique design and personalisation capabilities make them not only practical (therefore loved and preferred by consumers) but also effective in creating a positive brand image (which is why they are increasingly chosen by entrepreneurs).
Product packaging and branding: building brand trust and loyalty
Thanks to high-quality workmanship and aesthetic design, stand up pouch packaging can help build trust in the brand. Consumers, experiencing the convenience of use – ease of opening, long-lasting freshness due to airtight closure (zip lock), compact size – and attractive appearance, are more likely to choose products from the same brand in the future.
Strengthening positive associations with the brand through high quality, functional and professionally designed packaging is an effective way to build customer loyalty.
As a result, stand up pouches not only serve a practical function but are also a powerful marketing tool that can significantly influence consumer purchasing decisions. Looking at the cases of stand up pouch use in the market, we can see how significantly they impact the sales success of various products.
Product packaging and branding: why does a stand up pouch attract consumer attention?
The primary and most crucial task of packaging is to attract the attention of potential buyers – assuming, of course, that the packaging is perfectly suited to the product in terms of safety. Thanks to its ability to stand upright independently, a stand up pouch offers excellent visibility on retail shelves.
Such product presentation makes it more visible among competing products, increasing the chances of being chosen by consumers. Additionally, flexible stand up pouch packaging occupies less space than traditional rigid packaging, allowing for more efficient use of space in retail points, warehouses, and even pantries or kitchens.
Custom printed stand up pouches – branding & product packaging design
Personalisation of stand up pouch packaging is a powerful marketing tool that can significantly contribute to a product's market success. With the possibilities offered by custom printed stand up pouches, brands can not only stand out but also build a lasting relationship with consumers based on trust and loyalty.
Product packaging design can include logos, high-quality images and graphic elements, and text, which helps build brand recognition, increase attractiveness, and effectively convey product information.
Moreover, a custom printed stand up pouch with zip lock is also perceived as more exclusive (compared to a stand up pouch with a stuck-on label) and can highlight unique product features, such as eco-friendliness or premium quality.
Branding: 3 key benefits of packaging personalisation
1. Distinctiveness on the store shelf
Packaging that features a unique design and creative print is definitely easier to notice among competing products. A custom printed stand up pouch can attract the attention of potential buyers, especially when it is aligned with current visual trends and market expectations.
2. Communication of brand values
Custom printed stand-up pouches enable brands to convey key information and values they represent. By choosing fully biodegradable printed stand up pouches, companies can show their consumers how important environmental care is to them. This ecological trend is becoming more and more popular. In fact, every aspect and value of a company can be emphasised through choosing the right packaging and appropriate print design.
3. Building relationships and increasing consumer engagement
Personalised packaging can also serve as a tool for interacting with the consumer. QR codes, invitations to participate in competitions, or even educational elements about how to use the product can be incorporated into the design of a stand-up pouch, thereby increasing customer engagement.
Product packaging and branding: printing technologies used in personalising stand up pouches
1. Flexographic printing
This is a popular printing method used in personalising stand up pouches, allowing for quick and efficient application of prints on various materials. Flexographic printing is particularly useful for large runs, providing high-quality graphics at relatively low costs. This method of packaging personalisation is primarily directed at larger enterprises, as the minimum order quantity is 30,000 pieces.
2. Offset printing
Although this printing method is not as widespread for stand up pouches as flexographic or digital printing, it can certainly be used to create highly detailed, precise, and high-quality prints. Offset printing is ideal for producing medium quantities of packaging (from 2,000 pieces) with more complex graphics. Due to the need to prepare special printing plates, offset printing can be less flexible and more expensive for smaller runs compared to digital printing.
3. Digital Printing
This printing method is literally a godsend for small and medium businesses, as printing on stand up pouches using digital printing is possible from just 250 pieces! Additionally, digital printing allows for easy changes in designs without the need to prepare new printing plates, which is ideal for brands experimenting with design or offering limited edition products.
Flexographic and offset printing are more resistant to abrasion than digital printing. Moreover, these two techniques allow printing on every type of packaging, whereas digital printing performs best on packaging where the outer layer is paper.
Packaging: your first and main seller!
In the world of a consumer society, packaging increasingly plays a key role in the marketing and communication strategy of brands. Thus, it is beyond doubt that packaging is the first seller!
Thanks to its adaptability, functionality, and personalisation capabilities, stand up pouch packaging can effectively convey a brand’s values and commitment to social and ecological issues.
The development and implementation of biodegradable materials for producing stand up pouches are currently one of the main trends that could transform this industry. These materials have the potential to be composted after use, which is attractive both for consumers and for brands aiming for sustainable production.
Packaging is important: 4 steps on how to choose the right packaging for your product?
1. Consult with experts
Start by consulting with packaging suppliers who can provide professional advice on how to best package your product so it looks good while also maintaining its properties and being safe for the customer. Ideally, if the packaging seller also offers its personalisation, discuss the best personalisation options for your product.
>>> Contact us and see how we can help you in choosing and personalising your packaging
2. Order Samples
Before making a large investment, it is worth ordering samples of the packaging. This allows you to assess their quality, functionality, and visual attractiveness, which are crucial for the success of a product on the market. Test the received samples and ensure they are perfect for your product.
>>> Call us to order free samples at Jamo Solutions
3. Test and analyse customer feedback
Optionally, you can conduct market research to understand how customers react to your packaging. Use the collected data to optimise the packaging design, so it better meets the expectations and needs of your customers.
4. Invest in innovations
Stay up-to-date with the latest trends and technologies in the field of packaging. Investing in modern solutions (such as biodegradable packaging) can significantly contribute to increasing your brand's competitiveness.
If you decide to follow the ecological trend, do not forget to highlight this in your marketing communications. Customers increasingly value brands that care about the environment, so promoting sustainable practices can also contribute to increasing customer loyalty.
Dress your product with Jamo & Get your custom printed pouches from 250 pieces in a week or less! (Printing available on selected packaging – find out more here)
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